If you think there is no any difference in @reply and @mention when used in your twitter status message you are so wrong! I have lost quite a lot of my messages exposure because of this mistake. I do not have thousands of followers but I am running twitter web 2.0 app that pushes a lot of status updates for other users. And because of my "small" mistake I have been loosing a lot of exposure till today! Twitter stuff write about it on their blog as a feature but for me it was a pain to get to know about it. And probably most of you don't know how it works exactly.
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